dzinesco
26a87d0d00
Major additions: - Territory manager system with application workflow - Custom pricing and page builder with Craft.js - Enhanced Stripe Connect onboarding - CodeReadr QR scanning integration - Kiosk mode for venue sales - Super admin dashboard and analytics - MCP integration for AI-powered operations Infrastructure improvements: - Centralized API client and routing system - Enhanced authentication with organization context - Comprehensive theme management system - Advanced event management with custom tabs - Performance monitoring and accessibility features Database schema updates: - Territory management tables - Custom pages and pricing structures - Kiosk PIN system - Enhanced organization profiles - CodeReadr integration tables 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude <noreply@anthropic.com>
107 lines
2.8 KiB
Markdown
107 lines
2.8 KiB
Markdown
# 📝 Crispy Goat Microcopy Guide – Client Projects
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For client-facing websites, our copy must reflect **their tone**, not ours. That said, all Crispy Goat projects share one thing: **copy that feels human, intentional, and never robotic.**
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---
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## 🧠 General Tone & Voice
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- Clear, direct, and human
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- Friendly but not casual unless the brand calls for it
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- No marketing clichés or AI-sounding nonsense
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- Helpful microcopy beats witty microcopy — but we’ll take both
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- Tone should reflect confidence, not desperation
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---
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## ✅ General Writing Principles
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- Keep sentences short and clear
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- Prefer active voice
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- Use contractions (“you’re,” “we’ll”) unless it feels off-brand
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- Avoid jargon unless it’s native to the audience
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- Avoid anything that sounds like ChatGPT 3.5 wrote it in a rush
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---
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## ✍️ Button Copy
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| Purpose | Text Examples |
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|------------------|----------------------------------|
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| Primary CTA | `Get Started`, `Book a Demo`, `Explore Plans` |
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| Secondary | `Learn More`, `See How It Works` |
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| Form Submit | `Send Message`, `Submit Inquiry` |
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| Danger / Delete | `Delete`, `Remove`, `Yes, I’m Sure` |
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---
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## 📋 Form Microcopy
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- Labels must be clear and expected
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- `Full Name`, `Email Address`, `Company`
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- Placeholders may add a touch of tone
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- `you@domain.com`, `Let us know what you're looking for`
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- Error messages:
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- `This field is required.`
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- `Please enter a valid email address.`
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- `Passwords must match.`
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---
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## 📭 Empty States
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- No data:
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`No records yet. Check back soon.`
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- Search no match:
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`We couldn’t find anything. Try a different filter.`
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- Form not started:
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`Fill in the basics to get started.`
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---
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## 🚫 What to Avoid
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- “Welcome to our website”
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- “Please don’t hesitate to contact us”
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- “Innovative solutions for modern problems”
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- “We pride ourselves on excellence”
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- Any vague industry filler phrases
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---
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## 💬 Footer & Utility Copy
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- `© 2025 [Client Name]. All rights reserved.`
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- `Built with care by Crispy Goat.` (Optional tag)
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- `Made in [Location] · Powered by [Tech or Platform]` (Optional, clean)
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---
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## 🎨 Optional Personality Touches (Use Sparingly)
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If the brand tone allows a little playfulness:
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- 404 Page:
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`Looks like you took a wrong turn. Let’s get you back.`
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- Confirmation screen:
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`We got your message. Someone will reach out soon.`
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- Easter egg:
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`Nice hover. You’ve got good taste.`
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---
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## 🧠 Summary
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Client-facing copy should:
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- Reflect their brand voice first
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- Be smart and human, never stiff or soulless
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- Help the user, not distract them
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- Include subtle personality — but keep it *their* personality
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---
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If you're unsure, ask:
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> Would this sound natural coming from a person, or does it feel like filler?
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If it’s filler, rewrite it.
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