dzinesco
26a87d0d00
Major additions: - Territory manager system with application workflow - Custom pricing and page builder with Craft.js - Enhanced Stripe Connect onboarding - CodeReadr QR scanning integration - Kiosk mode for venue sales - Super admin dashboard and analytics - MCP integration for AI-powered operations Infrastructure improvements: - Centralized API client and routing system - Enhanced authentication with organization context - Comprehensive theme management system - Advanced event management with custom tabs - Performance monitoring and accessibility features Database schema updates: - Territory management tables - Custom pages and pricing structures - Kiosk PIN system - Enhanced organization profiles - CodeReadr integration tables 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude <noreply@anthropic.com>
120 lines
3.0 KiB
Markdown
120 lines
3.0 KiB
Markdown
# 📝 Crispy Goat Microcopy Guide
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This is how Crispy Goat talks — on buttons, forms, error states, and empty spaces. The tone is smart, blunt, self-aware, and never trying too hard.
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---
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## 🧠 General Voice & Tone
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- **Confident. Minimal. Blunt.**
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- A little dry or deadpan — but never robotic
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- Never say more than you need to. Ever.
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- Be clever *only if* it doesn’t slow the user down
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- Humor should feel unforced. A wink, not a punchline.
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- If it sounds like a brochure or a startup pitch deck, it’s wrong.
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---
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## 🧩 Common Microcopy Patterns
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### Buttons
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| Intent | Text |
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|---------------|-------------------------|
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| Primary CTA | `Let’s Go` / `Show Me` |
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| Secondary | `No Thanks` / `Not Now` |
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| Submit Form | `Send It` / `Do the Thing` |
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| Danger | `I Know What I’m Doing` |
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| Obvious Joke | `Absolutely Not` (for a cancel/close button) |
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### Form Fields
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- Placeholder:
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`Your Email (we probably won’t write back)`
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- Label:
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`Name (real or fake, we don’t care)`
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- Submit:
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`Fire It Off`
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### Errors
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- `Something broke. We’re not surprised.`
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- `Try again, or don’t.`
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- `You missed a required field. Embarrassing.`
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- `That’s not a real email. You knew that.`
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### Empty States
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- **No results**:
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`Nothing here. Maybe it’s you.`
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- **No events yet**:
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`Quiet for now. We’re plotting.`
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- **Form incomplete**:
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`You’re not done. We believe in you, barely.`
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### 404 Page
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```
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You went too far. Even goats know their limits.
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```
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---
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## 🎨 Footer Copy Examples
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- `Crispy Goat. Est. 🤷♂️`
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- `Built with real code and no patience.`
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- `Good work. Bad attitude.`
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- `Crafted in the mountains. Released into the wild.`
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---
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## 🤫 Hidden Copy / Easter Eggs
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- Console log: `console.warn("We told you not to inspect.")`
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- Hover alt text: `"This link goes places. Spiritually."`
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- Form easter egg: If someone enters `asdf` or fake text, show:
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`Try harder. Or just leave.`
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---
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## ✅ Style Rules
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- Use sentence case (not Title Case)
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- Avoid exclamation marks (unless sarcastic)
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- Never use “submit,” “enter,” “click here,” or “subscribe”
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- Use periods for tone. They’re blunt.
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- Don’t write instructions unless they’re funny *and* helpful
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---
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## 💬 Example Voice in Context
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```html
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<h2>We’re probably not taking clients.</h2>
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<p>But if you’re insistent, go ahead. We dare you.</p>
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<button>Make the Case</button>
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```
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```html
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<label>Email</label>
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<input placeholder="We probably won’t reply">
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```
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---
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## 🧼 Don’t You Dare
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- “We value your business”
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- “Let’s build something great together”
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- “Innovative solutions”
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- “Our team of experts”
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- Anything that sounds like a pitch deck from 2012
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---
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## 🧠 Summary
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Crispy Goat copy should:
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- Say only what’s needed — with style
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- Be proud, dry, and on the edge of rude
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- Never sound like you’re trying to win the client
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- Make someone laugh once, raise an eyebrow twice, and trust you anyway
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If it reads like a job application or a startup homepage, rewrite it.
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